Baselworld makes good on promise to reduce costs for visitors

Twenty hotels in and around Basel in Switzerland have agreed to work in partnership with Baselworld's hospitality team to keep down prices for exhibitors and visitors during the watch and jewellery show "The availability of lodging during Baselworld is a frequent topic in many of my discussions with exhibitors and visitors," says Baselworld's new managing director Michel Loris-Melikoff "We must urgently achieve transparency and fairness here so that we can achieve better conditions than in the past for exhibitors, visitors and journalists who are staying in Basel during the show" A statement from Baselworld says it is trying to persuade as many hotels as possible to become partners of the show.

While the statement does not make clear what the hospitality industry stands to gain from partnering with Baselworld other than playing a part in helping the show to survive long term when two of the industry's biggest groups, Richemont and Swatch Group, have already withdrawn, but the show says one-to-one discussions are going positively so far Alongside reducing costs for visitors and exhibitors, Baselworld is also working on strengthening the its presentation and promotion of jewellery at next year's show Baselworld MD vows to strengthen show's jewellery presentation and promotion. Source