Authorised dealer says Rolex hysteria is being driven by flippers and internet forums

Manager of Cheshire-based jeweller C.H Moody and Son, thinks that the rise of internet forums has stirred up a frenzy for certain Rolex models "The internet and watch forums are making people crazy," he says.

"Look at the watch forums and see all those agitated"victims" of Rolex not making enough steel professional watches for them to get their hands on," he scoffs "As a Rolex AD the requests I get daily for steel professional watches is equal to the number I am allocated annually from Rolex I have to spend an increasing amount of time telling people what they can't have.

It is very frustrating," he describes As a provincial authorised dealer in Nantwich, Cheshire, Mr Alabaster accepts he will be allocated fewer watches than the major multiples and London power players, and does his best to keep customers happy in his local area who buy Rolexes for the love of wearing them As a practical measure, he also takes the security stickers of the watches he sells; something real customers would welcome so they can try on the watch, but flippers hate.

Rolex demand hotter than at any time in the past 30 years says authorised dealer. . Source