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Introduced in 1993, the Audemars Piguet Royal Oak Offshore was a bold and divisive watch, so much so that Gerald Genta, who designed the original Royal Oak, reportedly invaded the Audemars Piguet booth when it was unveiled at Basel and shouted that his Royal Oak “had been completely destroyed.” Later, the first Royal Oak Offshore Diver was introduced in 2010, and it was Audemars Piguet’s first ISO-certified dive watch Since its inception, it has undergone a couple of iterations, but last year’s was probably the most radical, as it was introduced in an assortment of bright, “funky” colors It’s pretty obvious that Audemars Piguet is perfectly aware that these watches are bound to be polarizing, with people asking, “Why would anyone pay $20k for a bright orange AP diver?” The answer is simple—because they like it, find it fun, and can afford it.
Audemars Piguet know they have a strong . More