Audemars Piguet CEO Francois-Henry Bennahmias on why golf and the Swiss manufacturer are a ...

Since 1989 Audemars Piguet's association with golf has grown spectacularly The Paris native is the current CEO of Audemars Piguet having started out working in the marketing and sales department of the company back in 1994 "The Audemars Piguet selection process is one of thorough consideration as Bennahmias explains:"The ambassadors go through an interview like I would hire anybody else in the company.

Despite his struggles, Audemars Piguet stuck with the 31-year-old and he broke a 953 day win drought to clinch the DP World Tour Championship title at the weekend, a sweet victory for both brand and ambassador "Being part of the Audemars Piguet company means you are with us good times and bad," Bennahmias says Bennahmias first met the LA Lakers king fifteen years ago in New York and the fact that a positive relationship remains today is a testimony to the gratitude, loyalty and family-orientated nature of Audemars Piguet.

Today, Audemars Piguet produce around 40,000 units per year and they employ 1,450 staff at the company base in Le Brassus, Switzerland. . Source