At 100, Citizen still aims at watches for all

The Japan News recently asked President and Chief Executive Officer Toshio Tokura about the company's history and its plans for the future The Japan News: What are your thoughts on the company turning 100? Q: The company has promoted a multi-brand strategy, while some rivals have concentrated management resources on fewer brands According to the company, around 40 percent of total sales at the store come from inbound visitors, most of whom are from China.

An analyst at a Japanese securities company said watch companies must also be aware of the competition from wearable devices, particularly in the lower price ranges Citizen Watch Co The forerunner of the company, Shokosha Watch Research Insititute, was established in 1918, followed by Citizen Watch Co.

12 years later The company is strengthening its brands not only in Citizen's medium price range, but also in the high price range such as Arnold & Son and a high fashion brand. . Source