'Arm's Length Architecture': Building Blocks To Watchmaking As Exemplified By Some Of Today's ...

The crossbreeding of architecture and luxury watch design seems like a natural union of customer interest and commercial potential Given the disparity between boundless potential and the paucity of true architecture-driven watches, I find that an enthusiast's survey of "Arm's-length" architecture case studies is in order Alongside an array of new dials for existing models, the new Bridge One shaped watch embodied a rare translation of architecture into a wrist-borne format.

Mido is an entry-level luxury brand that does a good deal well, including the reasonable pricing of its watches The Great Wall from 2013 featured a vaguely stonemason dial motif; the 2015 trial run of the Inspired by Architecture fan poll likewise fell flat with an unconvincing Big Ben clock tower watch The watch looks as compelling on the wrist as it does in isolation, and its unlikely success proves that in watch design as in architecture, it's better to follow inspiration than rules.

Watch three, the stainless steel Marseille, embodies the culmination of Le Corbusier's philosophy of architecture and its relationship to human needs. . Source