Ariel Adams On Wristwatch Microbrands At Inaugural LAmicroLUX Event: “These Are Enthusiast-Driven Brands”

Early April 2019 saw the first LAmicroLUX watch event here in Los Angeles, California LAmicroLUX was designed as a way for smaller watch brands to directly connect with local watch-lovers/collectors in the Los Angeles area who would otherwise probably have only ever seen such watches online LAmicroLUX did an admirable job of bringing together more than 20 watch brands, most of which easily fall under the "Microbrand" moniker umbrella.

What is a microbrand for watches? In my keynote discussion I sought to explain where microbrands come from, how to understand which are the better ones, and the outlook for collecting microbrand watches All of these micro watch brands share the fact that they were started by people who love watches themselves LAmicroLUX was a fun opportunity to see many of these smaller watch brands in one place, and it supplements other events that occur in other parts of the country, such as Wind Up and WatchTime events.

I'm happy to see Los Angeles further become a destination not only for watches to be sold but also as a place for watch brands to start, for watch brands to be headquartered, and for watch brands to regularly visit in order to host events and generally participate with the diverse and very interesting set of men and women in the greater Los Angeles area who consider themselves watch-lovers. . Source