An ode to women

AFTER stopovers in Shanghai, Taipei and Mexico City, Mido recently celebrated its 100th anniversary in Singapore with the theme of "Past, present, future" Designed like a journey, the event held in the architectural setting of ArtScience Museum at Marina Bay Sands enabled the numerous guests to travel firstly into Mido's past through a selection of historic women's watches The highlight of the evening was the presentation of the future of Mido with a breathtaking performance revealing the new women's collection - Rainflower - and the launch of the #CreateYourMido participative campaign, opened by international model Romee Strijd.

The beautiful Strijd, the first participant in the campaign, paid Mido the extraordinary compliment of creating her own Rainflower and wearing it for the first time during the event Mido fans have two months to follow Strijd's example and create the Rainflower of their dreams Its lotus shape and resolutely modern, pure design were the inspiration for Mido's Rainflower collection.

Pure lines, gentle curves and an evocation of the splendour of the plant are points that the Rainflower collection shares with this sublime building. . Source