Amir Meghani: the man who makes his own diamond watches

It's not every day that you get to meet a man who makes his own diamond watches, but then it's not every day you meet Amir Meghani Keen to own his own watch company, 10 years ago Meghani launched JBW Watches In the 1950s, Meghani's grandfather started in the watch business selling straps on the streets of India, before moving on to bringing entry-level Swiss watches into the country.

"We position ourselves as something that you can get into without having to spend five years' salary From us, you can pick up a watch for Dh1,000 very easily, or for something that has almost one carat of diamonds around the bezel, it will be a couple of thousand That's the idea of entry-level luxury - and no one else is doing it right now," Meghani claims.

"Cheap watches are designed to be worn and then thrown away, but we are not designed like that We are providing stainless steel cases, movements from Switzerland, all our plating is 18K gold, and we offer a two-year warranty, globally If you have ever bought a watch from us, we will service it, because we want people to value what we are giving them.

That's why we have diamonds." It also recently unveiled its first diver's watch, partly, Meghani admits "To show people that we can innovate and produce a diver's watch in a diamond watch brand" Given the number of watches JBW has sold, Meghani says: "There are enough people out there who want that point of differentiation." . Source