Amid Declining Attendance, Baselworld and SIHH Announce a Major Change for 2020

Who says superpowers can't get along? Switzerland's two largest watch shows, SIHH and Baselworld, have announced that they will show back-to-back in April of 2020 Both shows are the stage for the world's top watch brands to show their new releases each year The agreement between the two industry titans effectively creates a continuous watch fair, albeit in two Swiss cities: SIHH will show first from April 26th through the 29th in Geneva with Baselworld following from April 30th to May 5th in Basel.

Richard Mille and Audemars Piguet pulled out of SIHH and the entire Swatch Group-the world's largest watch conglomerate-pulled out of Baselworld, to name just a few Some cited problems with the format of the shows, while others stated that traditional trade shows simply don't work for them anymore as they increasingly aim to interact directly with their clients through their own brick-and-mortar and e-commerce retail, as well as consumer-facing events While combining the two watch shows into one long run doesn't necessarily create a reason for these brands to come back to SIHH or Baselworld, it does solve a few problems for press and retailers-time and money.

Both Baselworld and SIHH sell tickets to the public, so the new schedule will make it easier for watch enthusiasts to attend both shows. . Source