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"Some women buy these", he says, "But we wouldn't put diamonds on an Octo and say it's for women We love diversity of taste and now we see a growing segment who want a 360-degree woman's watch" Vacheron Constantin's chief marketing officer Laurent Perves agrees that Switzerland's male-dominated watch industry is now following fashion brands.
"Vacheron Constantin has always innovated in women's watches but we lacked a versatile, specifically feminine design, where fashion brands lead", he says "Up to a third of our clients are women and they drove some features, like the extra straps and a shape so comfortable it seems weightless Female clients, who are increasingly collectors, are very interested in complications and exemplary horology.
And women everywhere in this industry have sensitivity to what women want." . Source