A Look Inside the Favre-Leuba Renaissance

Abraham Favre laid the foundation for the brand in the spring of 1737 in the town of Le Locle in Neuchâtel, providing it with the second oldest historical base in the watch industry after Blancpain Together, the newly formed Favre-Leuba brand of pocketwatches became known around the world as one of the preeminent Swiss brands The Bivouac, the Deep Blue dive watch rated to 200 meters and the Bathy that could indicate dive time, duration of dive and dive depth, coming out in succession of each other made Favre-Leuba a brand to watch for many outdoor enthusiasts looking for an edge.

At the dawn of the 1980s, Florian and Henry Favre were forced to sell the brand, which then changed hands multiple times as its production - and influence - dwindled As a longtime fan of Favre-Leuba from the outside, Morf knows that the future success of the brand lies in its past It's not often that a brand as historically relevant as Favre-Leuba can restart its foundation from scratch while still relying on its heritage as a selling point.

"Today, whoever looks at a Favre-Leuba will recognize the spirit of the brand from its yesteryears," says Morf. . Source