A little piece of Elvis, Paul or Jackie on your wrist…

A watch's association with a famous figure inevitably heightens its appeal, and can also detract our attention from the fact that we don't actually need a watch to know the time The square case, metallic blue dial, red and light blue hands, and the crown on the left side jarred with longstanding ideas about watch design A collaboration with Salvador Dalí, in 1967, gave Piaget the exclusive right to mount the artist's Dalí d'Or gold coins on watches, jewellery and accessories, each individually numbered.

Piaget in the '60s was already renowned for its stunning women's watches; a fact that didn't escape Jackie Kennedy Of course, no list would be complete without diamond diva Elizabeth Taylor, who fell in love with three Piaget watches: one cuff and two jewellery watches Joining the ladies we have Miles Davies, who sported a yellow gold, diamond-set Piaget Polo with skeleton movement, and Jerry Lewis with his trapezoid-shaped yellow gold watch with lapis-lazuli dial.

Ahead of what should be a highlight of the winter auction season, Paul Boutros, Head of Americas and International Strategy Advisor at Phillips, discussed the prices these celebrity-owned watches can achieve. . Source