13 Watches That Prove Swatch Mastered the Art of Collaboration Long Ago

It would be impossible to discuss watch collaborations without first mentioning the achievements of Swatch The byproduct was two-fold; firstly, they engaged artists and other luminaries to craft unique versions of the Swatch Watch which was a completely new tactic in the mid-'80s Secondly, Swatch was one of the first major brands who considered the importance of keeping quantities low so as to fan the flames of hype.

Although there are plenty of Swatch collaborations to choose from, here are 13 partnerships that stand out above the rest Aptly titled "Street Club," multi-disciplinary artist, Grems, added to the pantheon of Swatch collaborations with an homage to graffiti itself The eight-part collection features signature Scott elements like the usage of wings on the Winged Swatch, cheetah print on Swatch Punk, and lighting bolts on Lightning Flash.

As the above collaborations attest to, Swatch is deeply committed to the art world The Swatch Sistem51 HODINKEE Vintage 84 sold out in just 72 hours - speaking to Swatch's acceptance amongst the more "Elite" clientele who peruse HODINKEE While decidedly more subdued than other collaborations, there's ample thought behind a piece with prominent attributes like a translucent black plastic case that is 42mm in diameter and 14mm thick, a dial that pays homage to Swatch's first true sports watch design, and sword-shaped hands with oversized, luminous hour markers. Source