YNAP launches permanent partnership with Cartier

French luxury watchmaker and jeweller Cartier has launched an ongoing partnership with YNAP's e-commerce platforms Net-a-Porter and Mr Porter The addition of Cartier marks a focus on expanding its fine jewellery and luxury watch categories for YNAP's customers "According to a YNAP press release, NAP's"Fine Jewelry & Watch Suite provides customers with access to a team of dedicated Personal Shoppers and unrivalled customer service including secure pick up and hand delivery for certain items, "Try Before You Buy" services, same-day delivery in London, New York and Hong Kong plus access to customer service 24/7/365.

Mr Porter's 'Luxury Watch Guide' is an online destination for its ever-expanding selection of leading watch brands, providing customers with curated content, educational features, and style advice Cartier and YNAP are not the only brand and platform to embrace luxury e-commerce in the fine watches and jewellery categories Swiss watch brand IWC revamped its website in 2017 to improve its omni-channel offerings, with changes aiming to increase the chances of keeping customers in the sales funnel according to Econsultancy.

The luxury customer may be discerning, but convenience will be top of the list. . Source