Working 925: Sterling silver sparkles on

Sterling silver has subsequently become an important part of any jewellery lover's collection even if it may not yet be considered as 'cool' as some other precious metals "I started working for a high-end jeweller well before sterling silver gained momentum In the time since its rise, it has remained very popular and has become a staple in most people's jewellery collection," she says.

Managing director Michael Tran says the perception of sterling silver across all consumer demographics is that it is a precious metal ideal for producing quality jewellery "Either way, sterling silver is a very stable category within the jewellery market." "Established higher-end jewellery brands have turned their attention to silver in an effort to offer products that cater for entry-level clients More established design houses like ours have solidified their position with silver design at the forefront because of the design and manufacturing advantages it allows" Sterling silver may not be a new sector of the jewellery industry but it certainly remains a strong one.

Working out of Savi Jewellery in Noosaville, Queensland, GERHARD HERBST'S jewellery designs incorporate unconventional shapes and forms using sterling silver, as well as 9, 14 and 18-carat gold. . Source