Will Telfar's First Jewelry Collection Be as Big as His It Bag?

On top of his buzzed-about ready-to-wear, the 2017 CFDA/Vogue Fashion Fund winner created one of the most hyped bags of the last couple of years To date he's sold upwards of $1 million worth of his simple logo Shopping Bag The tote "Was the first thing we did with the money from winning the CFDA/Vogue Fashion Fund," Clemens told Vogue's Mark Holgate in 2018.

He created the bag years earlier, but once he had the finances to perfect the design and create a steady quantity, the bag sold out at every drop Now, just ahead of his New York Fashion Week presentation, Clemens is branching out with a line of jewelry featuring the TC logo that made his bags go boom Everything is priced affordably between $160 and $240.

Clemens says that he and his team "Have been making jewelry for ourselves and for our shows for a long time People always asked how they could buy it." The success of the bags made him eager to turn the jewelry into a business As he explains, "We are very inspired by how our bag has become this phenomenon.

It becomes a form of identification and pride that is a little deeper than fashion." He adds, "Jewelry is even more loaded as a category because it's this expression of self-worth We hope our jewelry functions in the same way as the bag does: as a status symbol but one where status is not about wealth and consumption." . Source