Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?

Earlier this month, in a marked break with its past advertising campaigns, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region Brand updates featuring celebrities receive more likes and retweets, comments on this specific tweet stand out among other brand updates, reaching many times more than other promotional content As a teen star rising from a boy band, Yee has been receiving nationwide attention as his solo career takes off and with his personal style becoming more prominent.

With his 52 million followers on Weibo, Yee might be a good fit for Bottega if the brand is going to penetrate deeper into the Chinese luxury market With Bottega's recent appointment of 32-year-old Daniel Lee as its creative director, whether the brand adopts a more aggressive marketing strategy, will be worth looking into Based on fan responses by far, the Yee collaboration received rave reviews.

On August 24, Bottega posted a photo shoot of Yee in its latest FW 2018 collection on Weibo and announced it had dressed him for TF Boys' five-year-anniversary concert. . Source