Why rich Chinese, Lady Gaga, Anna Hu and other celebrities are choosing yellow diamonds

The increasing popularity of yellow diamonds is related to jewellery's 1970s-inspired gold fever, with the return of yellow gold Chanel used yellow gold to add a warm glow to its white diamonds, as well as its yellow ones, in its Russian-inspired collection based on Coco Chanel's brief love affair with the Grand Duke Dimitri Pavlovich, cousin of Tsar Nicholas II The maison produced some regal yellow diamond rings and Roubachka necklaces.

Recently in Hong Kong, Graff showed an exhibition of rare jewels that featured a blazing yellow diamond watch, rings and brooch with the 107.46-carat Graff Sunflower "Coloured diamonds are extremely rare, and we will not miss any opportunities in acquiring the best yellow diamonds," says Arnaud Bastien, president and chief executive of Graff Asia "Given the rarity of yellow and coloured diamonds, clients will always want to own a piece of rare treasure.

Chinese clients have grown and matured at an extreme pace in recent decades and have built a certain taste for, and an understanding of, yellow diamonds [and] we only use the best-quality yellow diamonds in our jewellery masterpieces." "I would say that yellow diamonds are the most popular among coloured diamonds In fact, yellow is generally the first coloured diamond one would acquire after one has bought a white diamond In recent years, we have found that many people are breaking with tradition and even using yellow diamonds as engagement rings," he says.

Interest in coloured diamonds is more unpredictable than in white diamonds admits Geneva-based Albert Boghossian. . Source