Voice on the High Street: Daniella Draper

After graduating from Central St Martins in Jewellery Design, I was undecided whether to stay in London and work in 'the industry' or move back to my hometown of Grimsby and start my own business We started very small; I would make the jewellery very awkwardly on my kitchen table and we would sell at fairs, house parties and from our home My jewellery is very wearable and comfortable, ranging from chunky and bold to delicate.

My style is very natural and whimsical therefore all my products have a very rustic, weathered finish, which is a style I developed at university Celebrity endorsement works very well for our brand I've always loved the outdoor lifestyle and it was a very pivotal and inspiring time for me when I was growing up.

My plans are always to more forward and to carry on working hard expanding the brand, the business and the collections. . Source