University Of Pennsylvania's Louis Vuitton Problem

In their words, " Louis Vuitton never marks down its prices " Citing Vuitton, Gita Johar, a marketing expert and professor at Columbia Business School, told MarketWatch, "There's a heuristic in consumers' minds that high price means high quality once you hold sales you enter a slippery slope." That's why it's a curious development that the University of Pennsylvania, one of the august Ivy eight, announced this week that it was launching a bachelor's degree program that's discounted and mostly online The new UPenn program is cheaper too, in part because it's being run by the school's Liberal and Professional Studies program, which Ron Ozio Director, media relations for UPenn, described as a place " where tuition is significantly lower than that for full-time residential students" and "Works to make its programs accessible for working and adult learners in various ways." As LPS students those in the new online program won't be eligible for the school's generous institutional grants and aid packages offered to traditional students One issue is that, for years, leaders of college programs have worried that discounting online courses and programs would make those programs appear as though they are lower quality.

That's the Louis Vuitton problem UPenn now has Just imagine a brand like Louis Vuitton saying that a new product would "Redefine the notion of who can get one" and "Making it accessible to anyone." They would not If you're a student who's in a position to get an Ivy education online, for cheap, good for you - it's like finding that Louis Vuitton on the discount rack. Source