TOP FIVE: Discover the fine jewellery trends winning sales for jewellers in the UK

For British jewellers selling fine jewellery on the high street this year, there are a number of style that seem to be selling faster than others Personalised jewellery continues to shine- with an emphasis placed on consumers curating their own style, alongside opting for bespoke commissions as well Creative director at Domino Jewellery, Naomi Newton-Sherlock, says: "We will continue to see personalisation as a key trend; it's much more about how we provide nuance and innovation for retailers in this space.

So, stacking, diamond coverage, metal choice and trends are all key; so, too are laser engraving options, choice of stone and flexibility of design So, we are increasingly looking at how each collection can complement previous ranges." Lumbers retail marketing and Ecommerce executive, Kristie Adcock, adds: "Generally customers love bespoke and customisable jewellery so they are getting exactly what they want and also an item that is unique to them." WE Clark managing director, David Clark, tells us: "We have seen simple diamond jewellery be the best seller for us in 2019 Something we have not sold for a while now, plain solitaire diamond stud earrings and pendants" Suppliers back this theory too.

In terms of price, while the rich remain rich and will splash out on high-end luxury jewellery products, consumers who are lacking confidence in the face of political uncertainty are opting for affordable gold jewellery pieces to add to their wardrobes Last year jewellery supplier Unique & Co and British brand Hot Diamonds tapped into the affordable gold jewellery market for the very first time, and the results have been better than expected for both companies She says: "Consumer conscience is feeding through and the question of sustainability and the use of fair trade products are increasingly popular" Domino Jewellery's creative director, Naomi Newton-Sherlock, adds: "Modern consumers seek reassurance that the product is ethical; our retailers can be confident that we take our responsibilities seriously and relay hard facts to their end consumers, such as our accreditation to the Responsible Jewellery Council or the fact that we ask for a signed, detailed declaration as to the provenance of any diamonds that we purchase to ensure that they are not 'Conflict Diamonds'". Source