Tiffany's Rockefeller Center Pop-Up Gets Personal

Tiffany & Co has launched a new pop-up in Rockefeller Center where shoppers can add monograms, messages, symbols, and sketches to a range of jewelry items Called "Make It My Tiffany," the space is the iconic American brand's first shop to debut a specially designed personalization space.

"One of the things we love most about this new offering is allowing our clients to become the artist," says Alexandra Winokur, group vice president of Tiffany & Co Northern America Retail The cost of the personalization services varies by design and item.

The Make it My Tiffany pop-up is the 181-year-old brand's most recent endeavor to appeal to younger generations Select yellow taxi cabs and subway stations were painted the house's trademark blue, buckets of handmade paper flowers were doled out on the streets, and a handful of branded coffee carts served up complimentary pastries and espresso, encouraging New Yorkers to take an Audrey Hepburn-style pause outside a shop window The pop-up will remain in Rockefeller Center through December. Source