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Tiffany & Co has taken concerted efforts to increase the speed of its jewelry launches.The jeweler — under a revise by chief artistic officer Reed Krakoff and chief executive officer Alessandro Bogliolo — has built something of a think tank named the JDIW, or Jewelry Design and Innovation Workshop.Located within a block of the company’s headquarters, the offsite location’s main premise is to “figure out how to take a concept design from a sketchpad to the manufacturing floor It’s about taking the intricacies of that design and making it something that’s functional.
For us, innovation means a lot of things — we talk about materials, we talk about technique and we talk about design — we have all of those going on,” explained Dana Naberezny, the JDIW’s vice president, who oversees the facility’s operations She is a jewelry design and manufacturing veteran, with past experience that includes time spent at . Source
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