Tiffany & Co. Debuts New Engagement Design Called the “Tiffany True” Diamond

It's been nearly a decade since Tiffany & Co last released an engagement ring style tailored to its iconic brand, but starting Wednesday, Sept 18, the luxe jewelry company will introduce a new cut to its long line of reputable stones: Tiffany True.

According to Melvyn Kirtley, chief gemologist and Vice President of Global Category Marketing at Tiffany & Co., the new Tiffany True cut is poised to become a "Modern classic." The Tiffany True stone will be available in two options: either a platinum band with a white diamond, or an 18K yellow gold band featuring a yellow diamond This is reflective of the brand's core identity founded on the Tiffany Setting, a classic solitaire diamond which has become one of the most in-demand engagement ring styles in the last century The brand first released its iconic namesake Tiffany Setting back in 1886.

Other cuts to have subsequently been introduced by Tiffany & Co include the Harmony, the Novo and the Soleste Interestingly, couples in the survey told us that they looked at an average of 26 rings before deciding on The One; maybe Tiffany & Co's new Tiffany True cut will help to whittle that number down?. Source