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Nov 29, 2018.Traditionally, the jewelry world, millenniums old, has been staunchly resistant to change Emerging from the gulf separating fine jewelry, moderately costly pieces crafted of precious metals and often semiprecious stones, and the inexpensive fashion pieces sold on Main Street, a powerful new category has blossomed: demi-fine jewelry.
I always knew I wanted to subvert traditional ideas of fine jewelry and produce pieces that you would never see on Bond Street I had noticed that while affordable jewelry brands using precious metals existed at a price point from £200 to £700, few designers then went to the expense of actually setting precious stones, so I started doing that Cecily Motley: I spent my early career working for the art jewelry dealer Louisa Guinness in London, where we worked with contemporary artists to make limited-edition jewel pieces.
Talented fine jewelry designers would also approach us about selling their design-led, rather than traditional stone-driven, work It allows us to offer up jewelry as an art form that uses metal as a medium, and designer pieces that these clients couldn't necessarily afford otherwise. . Source
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