This jewellery line will help you finally attain Scandi-cool status

Helle Vestergaard decided to leave the world of print magazines behind in 2013, after a career as a creative director that spanned a handful of Danish fashion titles, and take a leap into the world of jewellery So Anni Lu was born, a line which solves all manner of accessory problems with its easy to layer, quietly cool pieces that range from baroque-style pearl earrings dripping off shells, anklets peppered with stars and moons and necklaces ripe for stacking around your neck Let's not forget too that Vestergaard is Danish, meaning Anni Lu is, from the get go, infused with that decidedly difficult to capture Copenhagen feel, an achingly cool and easy going approach to jewellery.

With stockists all over the globe, including Australia as well as Barneys new York and Browns, and several famous fans like Man Repeller's Leandra Medine and Pandora Sykes the Anni Lu aesthetic is growing on people, especially those who crave "Affordable luxury", as Vestergaard puts it Named for her late mother Anni and daughter Luella, Vestergaard has positioned Anni Lu as both the perfect entry level jewellery brand, offering barely-there studs at pocket money prices, or, on the flip side, a line that offers those with a little more disposal income investment-worthy pieces With one eye on the runway and her travels inspiring a lot of what she designs Vestergaard says Danish girls "Aren't afraid to try out new things", which must be one of the reasons the countries penchant for thongs became big news in 2018 and the Anni Lu brand one of Scandinavia's coolest exports.

Pairing shells with turquoise and coral chip chokers and freshwater pearls, the line strikes a happy medium between Puberty Blues clichés and pieces that wouldn't be out of place along the Danish coastline. . Source