This 100-Year-Old Copenhagen Label Has Teamed Up With the City's Coolest Jewelry Designer

Denmark has a patron saint of design and his name is Georg Jensen So when Sophie Bille Brahe was approached by a Georg Jensen executive, Nicholas Manville, to talk about a collaboration, she felt a great sense of duty and pressure "My grandmother bought her first piece of Georg Jensen, a brooch, to celebrate when she retired as a nurse," the jewelry designer says.

"I think all Danish families have a story about their own Georg Jensen collections and I felt that I had a responsibility as a Danish designer since this company means so much to so many people here." Bille Brahe worked with Manville and the Georg Jensen team to create the 19-piece Halo collection, which officially launches tomorrow Bille Brahe went straight to the archives in search of the right answer "My way of making jewelry, which is more curves and soft, sculptural lines, hasn't been done so much in the house's history" Bille Brahe adds, "For me, it was very much about thinking about what women want to wear at the moment and what they can wear all day in an effortless way, instead of the classic Georg Jensen pieces that are meant for special occasions.

Hoops initially came to mind." As she often does when starting a collection, Bille Brahe also challenged herself to take an element of jewelry that she doesn't like and reinterpret it Above is an exclusive first look at the Georg Jensen and Sophie Bille Brahe Halo collection. . Source