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Rob Caplan jokes that he’d like to change his title at Topper Jewelers, the Burlingame, Calif.-based retail business his family has owned since the late 1940s, from vice president to “enthusiast.” “We have to be creators,” says Caplan “That includes working with our partners to come out with models exclusive to the store, having in-store events, and making sure we are not just authorized dealers, but have the correct assortment when people visit, and available allocations of the most desirable models.” That description may be most fitting when it comes to fine watches, the category Caplan has overseen since 2000 While his older brother, Russ, is president of the store, and takes a generalist approach to the business, Rob is the primary watch buyer.
Since 2015, he can also call himself a watch designer, of sorts, thanks to the store’s burgeoning specialty in creating custom editions with brands. Caplan spoke to Robb Report . More
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