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Marla Aaron is rethinking the traditional business model of the fine jewelry world Move over jewelry cabinets and velvet covered display boards, the fine jewelry vending machine is in town After rolling out her first full service fine jewelry vending machine at The Brooklyn Museum last year, Aaron has restocked the machine and it can now be found at The William Vale, Brooklyn's newest full service hotel, exclusively for this summer.
To Aaron the vending machine was a natural evolution, as a brand that started out direct to consumers, she values that relationship she has built up This combined with the need to reach consumers in an innovative and new way was what lead Aaron to the vending machine medium You've reinvented the customer experience via the vending machine - what does 'customer experience' mean to you? It means everything and by everything I mean we have a specific way we speak to customers across every dimension of our business.
A customer encounters our vending machine in an unexpected place and somehow we have to pique their interest enough to engage with our machine and perhaps even buy something. . Source
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