The Pandora Garden Collection Is Proof You've Been Sleeping On The Danish Jewellery Brand

Democratic isn't usually a word that features heavily in the language of the jewellery industry, but listening to Filippo Ficarelli - one half of Pandora's creative direction team - talk about his vision, it seems fitting The event celebrated the latest collection from the Danish jeweller, which utilises floral motifs alongside butterflies, ladybirds, and a four-leaf clover Aesthetically, the collection feels like a departure, with the charms that made the brand so famous seemingly less prominent.

With the Garden collection seemingly pushing towards something new, does the brand have a new muse in mind? Pandora is interested in more than creating the kind of uber-delicate, Instagram-friendly jewellery that editors and journalists fawn over, and judging them against that marker would be to miss the point The brand's enthusiasm for supporting and empowering all women to feel beautiful deserves more credit, whether you love their jewellery or not, and it's a perspective we should encourage more brands to adopt By Ficarelli's standards, he's succeeded if you find a piece that means "Something to you, that really represents your personality" And isn't that really what we all want? With that in mind, here are seven items from the new collection that caught my eye. Source