The New Wave: Eishita Puri

Verve People Designers To Watch Out For In 2018: Eishita Puri Of Eurumme Eishita Puri, the 28-year-old founder of Eurumme — a handcrafted fashion jewellery label based out of New Delhi — never had a specific career path in mind With no formal training in the subject, a few years ago, she quit her career in journalism to pursue one in jewellery design Look closely enough and you’ll notice that she deliberately makes an effort to ensure that her pieces have a rugged and distressed look — all the while preserving a sense of beauty and finesse.

“My jewellery aesthetic is very rough, raw and improper Every project is approached with a story in mind, and a conscious endeavour is made to tie each piece to that backstory The seed of every new collection lies in an idea, which manifests into a little sketch and thereafter finds its way to the workshop!”. More