The Many Hues of Luxury Shopping

Even as regulations are making luxury shopping more white than grey in India, the shopping experience is improving considerably In India, luxury retailing transitioned from five star hotels to malls - industry watchers call it Luxury 2.0 Companies such as Ethos and Indian designers are dabbling in it but most international brands prefer luxury malls where the experience is more controlled and brands know who their neighbour is.

India has not really emerged as a destination for luxury shopping in the way Dubai or Singapore have "Even when you compare luxury retail in Indian malls with a country like Singapore, India is far behind The per square feet sales productivity of a luxury mall in Singapore is at least four times higher than the Indian luxury malls," says Bijou Kurien, Strategy Board Member at L.

Catterton Asia Holdings "Promenade has all the premium brands while Emporio has the luxury ones The two malls complement each other" There is a flow-through between the malls and DLF encourages that.

"We will have eight 40-60 seater dine-in cinema It will be a blend of uber luxury, luxury and bridge-to-luxury brands," says Oberoi. . Source