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In 14 years' time, they have gone from a single shop in New York to 31 stores around the globe, including seven in China, which is its second biggest market In China, a lot of people fly to Hong Kong to buy like eight cakes and bring them back From the top ten wealthiest people China, to young curious students, they were all asking "Can you work with us? We want to open Lady M in China" We took a lot of time finding good local partners, someone who's able to communicate and respect the brand.
In China right now, the head chef Japanese lady is also from our team, checking everything From our team, one lady is in charge of the international stores, and she goes to China every month Cake has been here since the beginning of time, cake is part of celebration for every culture, Japan, China, Saudi Arabia, Russia.
In China, a lot of businesses in recent years are backed by venture capital, which always pushes them to grow as quickly as possible. . Source