The Long But Steady Journey: How The Chanel J12 Has Evolved

Going by the concept of life cycles, the Chanel J12 is a young adult After all, it has been 18 years since the French fashion powerhouse debuted the high‑tech ceramic, sports‑inspired watch in 2000. Even in the early days, it impressed the horological cognoscenti with its strong looks and clean lines complemented with equal verve and versatility It didn’t matter if the J12 was presented in black or white ceramic—it always held its own and attracted its own legion of fans.

As it grew in stature, the brand took the opportunity to introduce technical innovations such as tourbillons and chronographs into the line to further up its appeal The J12 was making long, steady strides in the world of horology, earning plaudits and respect for its efforts. . More