The Jewelry Brand Celebrities Are Flocking to for Custom Pieces

If you're a lover of jewelry, you may have taken note of one particular New York-based brand that has been taking over The Shami siblings have jewelry in their blood-their father owned a jewelry store on 47th Street After several years of planning and plotting, their namesake brand finally came to fruition in 2017, and not too long after, Shami has been spotted everywhere.

After many days spent scrolling through the Shami Instagram and website, we caught up with Kelly to get the backstory on the brand, discuss a few collaborations, and find out what's next for them "Shami is a line that I created with my twin brother, Mark We [were] working on it for a long time before it launched.

It was always an unspoken understanding that we wanted to work on a jewelry brand together to honor our father Being first-generation kids in America really made us appreciate our father's business and his dedication to it I grew up always wearing a nameplate, rings, earrings, and more-it was usually what I was gifted for holidays and special occasions.

For my brother, he learned the business side over the years from our father The time was right in 2017, therefore we went forth and launched Shami." "We frequently do custom pieces for clients We do many special pieces for musical artists, film [and] television, or for people [we meet] through stylists.

Those processes are always fun because they are collaborative I start by sketching pieces with descriptions of material to be used I have the client give me feedback, and we move from there.

I love seeing custom pieces come to life and live in photographs and people's jewelry collections." "I would love to make jewelry for Serena Williams She is a big inspiration to me I love when athletes aren't afraid to wear jewelry while competing". Source