The Humble Tie Becomes Art

It's a young accessories brand fresh off the heels of a residency at the 2018 CFDA Retail Lab at Cadillac House that elevates the overlooked accessory to the level of fine jewelry In addition to charting the brand's retail identity, the sleek boutique-characterized by a striking oil-slick black floor, glowing red neon accents, and large-scale artwork-is a door into the couture-meets-rock-and-roll universe of Title of Work The art-gallery-like setting puts the brand's jewelry, ties, and accessories-often pieces of art in themselves-on full display.

Customers can browse a selection of edgy chain-link bracelets and necklaces on the center island and admire the brand's intricately designed line of cuff links, which feature playful dinosaurs, astronauts, and anatomically correct hearts They will also be some of the first to discover new designs and product lines, as the brand will use the boutique as testing grounds for further expansion and collaboration with other labels and artists There, shoppers can watch as the brand's artisans bring every Title of Work piece to life, molding sterling-silver bracelets or hand-beading a complex geometric design onto a bow tie.

After getting a peek into what it takes for the brand to adhere to the complex couture atelier standards, that tie suddenly doesn't look so boring after all. . Source