The Designer Behind The New Louis Vuitton B.Blossom Jewellery Collection

Much like Rihanna's new Fenty fashion line, Louis Vuitton's latest fine jewellery collection, B.Blossom, which includes rings, bracelets and cuffs, earrings, pendants and chain necklaces, feels very now Think "Chunky rings and clanking bangles"-as The Financial Times described it-and logomania galore: The brand's iconic star-shaped flower, created by Georges-Louis Vuitton in 1896, is deployed to maximum effect across the entire range You can thank Francesca Amfitheatrof, Louis Vuitton's Artistic Director of Watches and Jewellery, for this feisty, assertive streak.

There, she made waves by introducing a more urban, streetwise edge to the classic American jeweller - most notably in her Tiffany T and Tiffany HardWear collections B.Blossom is Amfitheatrof's debut collection since her appointment to the Parisian luxury house in March 2018 Alongside pinks and pearls-traditional symbols of femininity-Amfitheatrof introduces chunky signet rings, which are considered the "Gentleman's ring".

To give the collection even more nowness and street cred, the campaign is fronted by a diverse cast that includes Sophie Turner-aka Game Of Thrones' Sansa Stark aka Queen in the North aka Mrs Joe Jonas-and Indya Moore, a transgender actress/model currently breaking gender stereotypes as a Calvin Klein underwear model. . Source