The changing nature of luxury: How brands are evolving to meet consumers' demands

The changing nature of luxury: How brands are evolving to meet consumers' demands

Modern luxury brands are evolving their offer to meet the changing tastes of consumers around the world In some markets the heritage and timelessness of a product represents the ultimate hallmarks of luxury, while in others the focus is on the experience or exclusivity of the service. New research reveals that different brands resonate with consumers in different areas of the world, according to which aspects of the luxury experience they most favour The Kadence Luxury Index 2018 surveyed 5,775 consumers in 13 markets about their opinions around eight different components of luxury Quality emerges as the number one driver of luxury, followed by history, status, distinctiveness, timelessness, the feel-good factor, the experiential nature of the brand and exclusivity The research finds the more a brand is perceived to have an established story, the stronger the perception is of it being a luxury brand.

Furthermore, brands known for using quality materials, craftsmanship or . Source

Popular products near you

Popular Posts

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold ...

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...

read more

White Gold Moissanite Engagement Ring Set MOI-7145S

This interlocking diamond wedding set features a solitaire engagement ring with round moissan...

read more

24 Pieces of Jewelry That Will Make the Perfect Holiday Presents

From classic to statement-making, there's something for everyone on this list. No matter how well yo...

read more

Stocking up: Holiday 2020

Bright colors, charms, and classic looks are the top orders this holiday season as the pandemic keep...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services