Specialty online jewelry retailer opens first physical store

A fast-growing diamond jewelry retailer has make the jump to offline JamesAllen.com has opened its first-ever brick-and-mortar location, in the Georgetown area of Washington, D.C The space is designed to offer an omnichannel experience that integrates the retailer's digital platform and a physical shopping experience.

JamesAllen was acquired last year by Signet Jewelers, the world's largest retailer of diamond jewelry "The world-class innovation and technology at the core of JamesAllen.com's business will come to life in the new location, redefining the jewelry shopping experience for our customers," said Virginia C Drosos, CEO, Signet Jewelers.

Its site, which allows customers to personalize rings and other fine jewelry, includes an augmented reality "ring try-on" app and proprietary display technology that shows what each actual diamond looks like from every angle in HD For over a decade, JamesAllen.com has offered a savvy base of younger consumers access to beautiful engagement rings and other diamond jewelry Now customers can experience the JamesAllencom brand in an immersive gallery experience in a physical environment enhanced by the brand's technology-forward approach to shopping.

JamesAllen.com was acquired last year by Signet Jewelers, the world's largest retailer of diamond jewelry. . Source