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One retailer is facing scrutiny for a jewelry collection that addresses mental illness LA-based lifestyle brand ban.do recently launched a line of necklaces with scripted nameplates of the words “anxiety,” “bipolar,” and “depression.” Jen Gotch, founder and chief creative officer of ban.do, wrote a personal message to shoppers on the landing pages for the necklaces, explaining that she’s dealt with mental illness and wants these pieces to “serve as a conversation starter for people to be more open about what’s going on in their minds.” “I have struggled with mental health issues for most of my life and I know how challenging it can be both personally and professionally,” Jen writes “It’s so important for us to open up a dialogue about how we are feeling and get to a place where we are comfortable asking for and receiving help.
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