Shopping Bag: (0)
Aurum Marketing Manager Livia Frankova has revealed in an interview with Sputnik why the precious stones are so cheap and what the reasons are for the company to dare to use vulgar expressions on their banners Aurum has attempted to bust the classic theory that the world of jewelry must be associated solely with aristocracy, as well as the conventional understanding that men buy jewelry only in case they are guilty of something "The advertising campaign titled 'Hypocrite' is meant to draw public attention to excessive political correctness and hypocrisy in society, which refuses to admit that men purchase jewelry predominantly when they have something to withhold," Frankova noted.
The company assumed that affordable prices for jewelry may effectively become the needed motivation to prepare a pleasant surprise for a woman for no special reason The banners currently adorning Slovakian streets feature an offensive word, kokot, which can be translated into English as "Idiot," or "Fool." The upmarket fashion house Louis Vuitton is known to never lower the prices for their goods, and still, despite an abundance of fake Louis Vuitton products on the market, the brand retains its exclusive character Frankova expressed certainty that the exclusiveness of their diamonds doesn't actually need to be supported by high prices, as the advantage of their gems lies in them never losing their exclusiveness and attractiveness. Source
This classic womens ring features a 1/4ct round brilliant cut genuine lab grown diamond and 14 round...
read moreOnline bidding has begun for the jewelry auction with many of the 210 lots receiving initial ...
read moreFreeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...
read moreThe new Boutique Haute Horlogerie concept store by Architects of Time has given visitors to the V&A ...
read moreGet the best news about jewelry and watch industries, products and services