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The company is introducing "a new store design, new collaborations, celebrity endorsements, and new products" in an effort that will involve "The largest marketing investment in the company's history." Pandora will also present new online stores and refresh its presence on marketplaces such as Tmall, according to a press release Pandora introduced a new company purpose - "We give a voice to people's loves - Passions, People & Places" - and an updated logo and monogram The new visual identity will appear across all Pandora channels, as well as advertising campaigns.

Pandora announced long-term partnerships with six influencers chosen for their relevance to the core Pandora audience: Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree Pandora recently partnered with Millie Bobby Brown, two-time Emmy nominee and UNICEF's youngest-ever Goodwill Ambassador, to support the launch in October of Pandora Me, a collection developed with a younger audience in mind Later in the year, Pandora will launch products in collaborations with Harry Potter and Frozen II.

A number of products will hit the market in conjunction with the brand relaunch Among the new products is the O Pendant, a charms-carrying pendant for necklaces, its shape derived from the Pandora O symbol. . Source