Silicon Valley's Stephen Silver on Avant-Garde Watchmaking, Cryptocurrencies, and Risk

From their base at the Rosewood Sand Hill Hotel in Menlo Park, Calif., Stephen and Jared Silver, the father-and-son team behind Stephen Silver, Silicon Valley's go-to jeweler for haute horology and rare gemstones, have direct access to the world's brainiest thinkers and most successful entrepreneurs For all the company's success with timepieces the watch business is nascent compared to Stephen Silver's 30-year career in the high-end wholesale jewelry business Below, Stephen and Jared reveal how the company parlayed its expertise in fine jewelry into a thriving retail business that includes one of the nation's most prestigious selections of timepieces-and why they believe accepting cryptocurrency is the most effective way to service their high-net-worth clientele.

We are the first jewelry company in the world to accept cryptocurrency For the first six years, we never generated less than a seven-figure volume per year with one-and-a-half employees We had a very thought-out plan about which Swiss watch companies to bring in that would stimulate the high-net-worth and highly educated to be captivated by what we built.

Jared: The reason why we see such an interesting resonance between our brand and brands like MB&F and Urwerk-when I tell Max's story and explain who he is and where he came from, when people hear the story of him literally being down to his last 1,000 euros-when you say it to someone who's been there, it resonates. . Source