Signet introduces lab-grown diamond jewellery to all major US retail outlets

Jewellery giant Signet has introduced lab-grown diamond jewellery to all of its major US retail outlets In May, James Allen, the e-tailer that Signet purchased in 2017, became the first Signet-owned brand to offer lab-grown diamonds Spokesperson David Bouffard told American trade publication, JCK, that "Lab-created diamonds are available in both fashion and bridal jewellery at James Allen, Kay, Zales, and Jared stores, as well as their e-commerce sites" On the Kay Jewellers website Signet places a chart, which helps consumers understand the difference between the two diamonds.

Zales currently lists two dozen lab-grown diamond pieces, ranging in price from under $1,000 to around $7,500 UK-based Ernest Jones and H Samuel remain Signet's only bricks and mortar outlets without a lab-grown diamond jewellery offer So the question remains, will Signet ever roll out its lab-grown diamond jewellery offer in its UK stores?. Source