Side Hustle Secrets: How This Corporate Executive Launched Her Own Jewelry Brand

In the case of Jennie Yoon, founder of the online direct-to-consumer jewelry brand, Kinn, an unfortunate event led to a golden opportunity as an entrepreneur So she decided to create her own jewelry brand of modern heirlooms inspired by antique styling Yoon was working at tech accessory brand Casetify when she first launched Kinn in 2017, and was splitting her days between two passions: her corporate job during the days, and her brand after hours and before dawn.

Two years into running all aspects of Kinn, Yoon is now focusing on her e-commerce jewelry brand full-time, while maintaining a strategic consulting role at Casetify as Chief Business Officer Learn more about how Yoon navigated both aspects of her career at the same time, as well as some of her favorite productivity hacks to ensure she maintains a work-life balance with grit and grace Eldor: I know you launched Kinn as a side hustle at first, while at your full-time job at Casetify.

Another reason to make Kinn a D2C brand is so that I can cut out the middleman as much as possible to make the price point more accessible. . Source