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The jewelry industry is writing its own “Fievel Goes West” gold rush tale. In 2018, according to Forbes, the state of California was the recorded home of 144 billionaires — a tally higher than any country besides the U.S and China A large majority of this wealth is attributed to the tech industry.
San Francisco — now rated as the world’s fourth-wealthiest city — has become the new hub from which jewelry and other luxury categories look to mine loyal, deep-pocketed customers. It won’t be easy The land of hoodies and hackathons is notoriously unfazed by fashion. “It’s a very interesting crowd; I wouldn’t call them fashion-forward in the way they dress, but nonetheless there is a lot of wealth floating around,” said jewelry designer Stephen Webster, who is making a push in the region “It’s such a giant hub for everything that disrupts life as we know it.
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