Sandralexandra On Selling Jewelry In The Digital Age

Sandralexandra is a jewelry brand that is re-writing the rule books when it comes to reaching the consumer "There's something extra special about London brand Sandralexandra's jewelry - the ever-growing collection is made by hand with a playful streak at its heart This pair of Roro earrings are suspended from a gold-brushed stainless steel hoop, and fitted with unique freshwater pearls that have each been dyed into a subtly different hue, interspersed with delicate glass beads" Selfridges.

Felicity Carter: How you got into the jewelry business? Ever since I've been dreaming to start my own jewelry brand Ask someone about their jewelry and you will most likely end up hearing a great story The first piece I designed was a necklace for my mother at age 14.

FC: Sum up your brand aesthetic Sandralexandra is a handmade jewelry project. . Source