Reed Krakoff talks us through his first collection for Tiffany & Co

Reed Krakoff talks us through his first collection for Tiffany & Co

Last month, Tiffany & Co unveiled Elle Fanning as the new face of the jewellery brand in a 'Tiffany blue' takeover of New York City and an A-list party which saw the likes of Kendall Jenner, Naomi Campbell and Michelle Williams in attendance The move – which was the start of something very different for the company – comes after the appointment of Reed Krakoff (formerly of Coach) as chief artistic officer And now, his first collection for the brand, Paper Flowers has been unveiled The collection – which is available from 1 July – is the first offering from Tiffany under Krakoff's new vision, which is all about celebrating everyday luxury "The idea was to create a fine jewellery collection that has pieces in it that can be worn every day," Krakoff told us of the idea behind the Paper Flowers collection.

"It is very much a new way of wearing . More

Popular products near you

Popular Posts

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold ...

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...

read more

Décor, Collectibles, Vintage Fashion & Jewelry

169 ItemsSale #20DCC634. Décor, Collectibles, Vintage Fashion & Jewelry. 8 ...

read more

A 102-carat 'perfect' diamond could become the most expensive ever sold to online bidder at ...

Sotheby's is set to auction off a 102-carat diamond that could become the most expensive jewel ever ...

read more

Cartier Wedding Band Gold

Cartier Wedding Band Gold. Gold Diamond Wedding Ring · Cartier Trinity Band Ring &midd...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services