Racine, the grounded story blending love and jewelry

If we were to ask them who are they they would naturally respond that they are a small brand that has yet to expand and make one of a kind exclusive pieces of jewelry Shortly after we launched the brand last year, we were approached by jewelry historian and journalist Vivienne Becker who offered us to showcase our pieces as part of the Emerging Talents section TEOJ- WHY DID YOU CHANGE THE NAME OF THE BRAND?PO When we first launched the brand a year ago under the name of Pedro Oselieri- Racine we soon realized the difficulty it was to remember and spell it out properly, therefore we only kept Racine.

TEOJ - HOW WOULD YOU DEFINE YOUR BRAND RACINE TO BE A CONTEMPORARY JEWELRY BRAND?P.O Everything is in the design and it cannot be computer designed! Exclusively made by hand with people who have years of experience TEOJ - HOW DO YOU POSITION YOUR BRAND ON THE MARKET?PO.

I would say that we are on the higher price point ranging from CHF 22'000 to 50'000 We also get a lot of stones from Auction houses that we re-use from antique jewelry pieces It is a way of being environmentally friendly TEOJ - WHAT MAKES YOU HAPPY?PO.

Seeing that our clients are happy and loyal. . Source